IT SOLUTIONS 

Customer Relationship Management (CRM)

Great companies have always been built around strong customer relationships. CRM enables today's companies to maximize the value of their customer relationships through systematic use of technology and analysis of customer information.

For CRM implementation, the ability to move quickly depends on how much progress has already been made toward establishing an enterprise-wide customer-centric organization. There are clearly recognizable key indicators of where a company stands on the CRM continuum and what the most appropriate next steps are at each stage. This is depicted within the following diagram:



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RTR recommends that a CRM business case be undertaken. A CRM business case sets realistic expectations and provides a solid framework for discussion and problem solving. It takes into account a company's current situation and objectives. The business case clearly identifies potential benefits, costs and risks of implementation as well as non-implementation. The CRM business case outlines a customer-centric vision and the road map for getting there.

RTR's CRM practice focuses on the following areas:

	Customer service and support (including field services) Sales force automation Marketing automation Partner relationship management

RTR's partnership with the CRM industry leader
Siebel ensures significant cost savings, increased efficiency and increased revenues. RTR can provide solutions in these areas by incorporating our CRM methodology:

	CRM Business case Project management Discovery of your business requirements Solution design Software configuration Testing and validation of your software solution Deployment of final product On-going support and maintenance Educational services Key project personnel hiring service

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